The Best Sellers Podcast with Doug Dvorak
Elevate Your Sales Game with "The Best Sellers" Podcast. Your Ultimate Destination for Winning Sales Strategies!
The Best Sellers Podcast with Doug Dvorak
Ep 21: Marketing Rewired: How Sales Pros Can Win in 2025 with Dacia Coffey
Today on The Best Sellers podcast, I’m excited to welcome a powerhouse in the world of marketing and sales strategy —
Dacia Coffey. She’s the CEO of The Marketing Blender, a top-tier B2B marketing agency, and a leading advocate for aligning marketing and sales to drive real business growth.
Named one of the most influential women in B2B marketing, Dacia brings bold insights, fresh perspectives, and proven strategies that help companies amplify their brand and accelerate revenue.
Show notes:
02:22 Meet Marketing Powerhouse Dacia Coffee
03:53 Marketing Strategies for 2025
11:12 The Role of AI and Automation in Sales
14:36 The Evolution of Marketing Funnels
18:30 Content Strategy Insights for 2025
20:01 Building Trust in Sales Through Marketing
22:32 Aligning Sales and Marketing Teams
24:55 Defining Marketing and Sales Qualified Leads
25:52 Bridging the Gap Between Marketing and Sales
27:02 The Role of Fractional CMOs
30:36 Aligning Messaging Across Channels
35:10 Brand Storytelling in Sales
37:21 Benefits of Fractional CMOs
44:45 Rapid Fire Questions